HOLIDAY SPECIAL

Holiday Special

“Saraswathy soft drinks” is an established name in the soft drinks market of central Kerala.Having been in the market place for over three decade, the company has achieved robust growth and well-honed development. The company has fair business practices; market friendly behaviour;customer care attitude; ethics,values and also has brought adorable achievements. The company's well-known brand ‘HOLIDAY SPECIAL’ had attained a status and stature of international standards. The company is renowned for their humble origin, outstanding sustainable growth, strong customer base and a prosperous bright future.

Mission

Our mission is to make life a colourful continuum with health, wealth and happiness

Vision

Our vision is to produce variety of premium drinks that refresh people and community by implying ways for a sustainable business. We have a crystal-clear vision to make our successful brand holiday special, a nationally and internationally acclaimed one.

Values

Being trustworthy and reliable nurture a qualitative network of relationships. Always customer-friendly.

Our History

We specialise in intelligent & effective Search and believes in the power of
partnerships to grow business. We use agronomic machine learning, remote sensing,

1988
2004
2009
2017
2022

In The Year
1988
Anything and everything is possible, the impossible just takes a little more time. No journey is easy, but actually matters is ignoring the negatives and going on further and farther and holding on to positives with hope, faith, confidence and self belief. Struggling is the part of every new venture and it was hard for them in the beginning but they strive hard and forward
In The Year
2004
First 120 bottles in local market.
In The Year
2009
With time the passion towards growth increased and they decided to launch their products in the regions of Palakkad, Malappuram and Kochi.
In The Year
2017
Mangoes were always been a favoured drink among the people and this inspired them in launching mango juice into the market and it was an instant hit among the public.
In The Year
2022
To evolve, to grow, to expand. This thought has been in our mind for a long time and now we have decided that it is the right time to make a step towards it.

OUR AIM

Our aim is to increase our production to 1,00,000 bottles of soft drink per day within the span of 2-3 years covering central Kerala market and border of Tamilnadu. We are planning to increase the number of products and also to maximise the area of expertise in the other areas of FMCG.

Holiday Special The future 2030

We began our journey with only club soda to the bar outlets in 1988.Slowly we entered into the retail markets in 2004 which was so hardship at the time, because of the product quality and dedicated timing sales we got into the market and grew up.

The promoters still remember the day 1 of the sales, as the team travelled for more than 20 km and only 120 bottles were sold on that day. Later in 2022 after the covid outbreak still we have the sales of 6000-10000 bottles per day on average. For more than 15 years we are having business in Malappuram & more than 10 years we are present in Palakkad and the saga still goes on.

We are planning to expand the sales to 75,000-1,00,000 bottles per day within 2 -3 years by covering 3 districts and border of Tamil nadu.

Future 2030